ALULA – الأولى

A new scent for those seeking serenity and sanctuary. Ah, Penhaligon’s AlUla. The vanilla winds whisper like A-lU-la-by. Born of sand and drenched in sky, an oasis appeared before us.

A story of date palms swaying in a harvest wind, bringing with it the scent of citrus and fig. Plum and spice. Incense and saffron. A history steeped in spice markets and spirituality. Tales of creativity and community are spun into a cultural tapestry. Sanctuary at last, for those that travel the incense road.